Master Digital Marketing.
Learn AI. Build Real Projects.
Learn digital marketing through structured offline classroom sessions, practical assignments, real-world projects and hands-on AI tools.
A Practical Learning Experience
Designed to combine concepts, guided practice, projects and AI-focused learning.
Offline Classroom
Learn in a focused, interactive classroom environment with expert instructors and peer collaboration.
Practical Projects
Apply concepts through real-world assignments and build a portfolio of work you can showcase.
AI-Focused Learning
Integrate AI tools into your marketing workflow to stay ahead in a rapidly evolving digital landscape.
Mentor Guidance
Receive personalized feedback and support from experienced mentors throughout your learning journey.
Your Learning Roadmap
Follow a structured path from digital marketing fundamentals to AI-powered workflows and a portfolio project.
Digital marketing fundamentals, channels, customer journey, marketing funnel and campaign planning.
Create a basic digital marketing strategy for a sample business.
Marketing planning and research tools.
Understand how digital marketing campaigns are structured.
Website structure, WordPress basics, pages, layouts and Elementor-based website building.
Build a basic business/course website structure.
WordPress and Elementor.
Create and manage a professional website structure.
SEO fundamentals, keyword research, on-page optimization and search visibility.
Perform keyword research and optimize a sample webpage.
SEO and keyword research tools.
Understand the fundamentals of organic search optimization.
Local search visibility, Google Business Profile concepts, local keywords and location-focused optimization.
Create a local SEO strategy for a sample Dhanbad business.
Local SEO and search tools.
Understand how businesses can improve local search presence.
Social media strategy, content planning, audience research and platform-specific content.
Create a social media content plan.
Social media and content creation tools.
Plan structured social media campaigns.
Content strategy, content formats, hooks, storytelling and content calendars.
Create a 7-day content calendar.
Content planning and creation tools.
Create a structured content strategy.
Meta advertising fundamentals, campaign structure, audience targeting, creatives and lead generation.
Design a sample lead-generation campaign.
Meta Ads Manager and creative tools.
Understand the structure of paid social campaigns.
Search advertising fundamentals, keywords, ad groups, campaigns and conversion-focused advertising.
Build a sample Google Search campaign structure.
Google Ads and keyword research tools.
Understand the fundamentals of search advertising.
Marketing analytics, traffic sources, conversions, campaign measurement and basic tracking concepts.
Analyze a sample marketing dashboard.
Analytics and tracking platforms.
Interpret basic marketing performance data.
AI-assisted research, content ideation, copywriting, creative concepts and marketing workflows.
Create an AI-assisted content campaign.
AI content and research tools.
Use AI to support modern marketing tasks.
AI-assisted workflows, lead follow-up, repetitive task automation, chatbots and marketing automation concepts.
Design a simple lead-management automation workflow.
AI and automation platforms.
Understand how AI and automation can support marketing processes.
Project planning, execution, presentation and portfolio building.
Complete a final digital marketing + AI project.
Relevant tools from the course.
Present practical work as a portfolio project.
Tools You'll Explore
Get familiar with the tools commonly used across modern digital marketing and AI-assisted workflows.
How Learning Works
Every concept moves from explanation to practice and finally into a practical project.
Learn Concept
Understand the core idea and theory behind each topic.
Live Demonstration
Watch expert-led walkthroughs and real-time examples.
Guided Practice
Apply concepts with structured, step-by-step exercises.
Assignment
Complete assignments to reinforce and test your knowledge.
Project Feedback
Submit projects and receive personalized mentor feedback.
What You'll Build
Apply your learning through practical projects across websites, content, advertising, SEO and AI automation.
WordPress Website
Build a complete business website using WordPress and Elementor.
Explore
Social Media Campaign
Plan and design a multi-platform social media content campaign.
Explore
Meta Ads Campaign
Create a lead-generation campaign with targeting and creative strategy.
Explore
Google Ads Campaign
Build a search campaign structure with keywords, ad groups and tracking.
Explore
SEO Project
Perform keyword research and optimize a webpage for search visibility.
Explore
AI Automation Workflow
Design an automated lead follow-up workflow using AI tools.
ExploreAI Automation Workflow
See how leads move through an automated AI-powered marketing system.
Turn Knowledge Into Practical Skills
Explore the curriculum, experience practical learning and discover how AI can become part of your digital marketing skill set.